Glovo

Creative Challenge Glovo x Squid Game

Creative Challenge Glovo x Squid Game

CLIENT

Glovo

SERVICE

Strategy

Art Direction

Campaign

Social media

YEAR

2022

Glovo joins the Squid Game fever to offer a unique experience to its users during the new season. The campaign will focus on the iconic cookie game featured in the series, aiming to invite users to enjoy the new season while accompanying it with their favorite food.


The central element of the campaign is the emblematic cookies, whose drawings are transformed for the occasion into the most ordered meals on the app.

Glovo joins the Squid Game fever to offer a unique experience to its users during the new season. The campaign will focus on the iconic cookie game featured in the series, aiming to invite users to enjoy the new season while accompanying it with their favorite food.


The central element of the campaign is the emblematic cookies, whose drawings are transformed for the occasion into the most ordered meals on the app.

Glovo joins the Squid Game fever to offer a unique experience to its users during the new season. The campaign will focus on the iconic cookie game featured in the series, aiming to invite users to enjoy the new season while accompanying it with their favorite food.


The central element of the campaign is the emblematic cookies, whose drawings are transformed for the occasion into the most ordered meals on the app.

  • ART DIRECTION

  • STRATEGY

  • CAMPAIGN

  • SOCIAL MEDIA

An icon, the game

An icon,
the game

To present the game on the main screen of the app, the icon is designed to adapt it to the same style as Glovo's icons.

An icon,
the game

To present the game on the main screen of the app, the icon is designed to adapt it to the same style as Glovo's icons.

valeria
varvarà

Let's get in touch!

valeria
varvarà

Let's get in touch!

valeria
varvarà

Let's get in touch!