The Cheers
SERVICE
Strategy
Branding
Naming
Art Direction
Packaging
Editorial
Web Design
Signage
Social media
The Cheers is a project that was born from a reflection on the theme "conscious consumer and responsible company," with the goal of creating a brand that, by analyzing some type of food/industrial waste, could find an opportunity in it.
The Cheers is a snack brand that repurposes malt spent grain from beer production to create a delicious, sustainable, and fun snack. It is a brand aimed at a young audience who loves music, enjoys sharing with friends, and cares about the environment.
The Cheers fest
The Cheers Fest is a unique experience where music and flavor come together to create unforgettable moments.