Bugaboo

The "Adventure Awaits" campaign by Bugaboo invites parents to embark on an exciting journey alongside their little explorers. With this launch, the brand communicates to the public its rebranding under the slogan "new look, same essence."

On one hand, it reaffirms the distinctive features of its products: the elegance of modular design, all-terrain mobility, and its iconic models. On the other hand, it refreshes its values by focusing on the idea that every stroll is a new adventure filled with games, mischief, and unforgettable moments between parents and children.