Domex

Home automation at your fingertips

CLIENT

Domex Domótica

SERVICE

Strategy

Branding

Naming
Art Direction

UI Design

YEAR

2023

In an increasingly connected world, technology becomes the perfect ally to improve quality of life. Domex positions itself in the home automation market, offering solutions that not only enhance home comfort but are also accessible to everyone.

The proposed corporate identity for the brand not only aims to reflect the innovation and accessibility of new home automation solutions but also to bring its customers closer to a new way of thinking about home.

ART DIRECTION
BRANDING
NAMING
STRATEGY
UI DESIGN

ART DIRECTION
BRANDING
NAMING
STRATEGY
UI DESIGN

The color, protagonist of the brand identity

The logo features a minimalist and modern design that reflects the simplicity of using the home automation system. A stylized on/off button represents the ease with which users can control their smart home.

The color palette plays with the dichotomy of the primary colors, orange and blue, two opposite tones symbolizing warmth and coolness, respectively. Orange brings energy and warmth, while blue brings serenity and freshness.

TYPOGRAPHY

Rubik Family

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

TYPOGRAPHY

Rubik Family

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

HEX #FF5A27

TYPOGRAPHY

Rubik Family

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Warm Orange

HEX #FF5A27