Gea, the healthy bakery

The corporate identity of a new concept bakery

CLIENT

Gea

SERVICE

Branding
Naming
Packaging
Social media

YEAR

2023

Gea is a healthy bakery located in the Poble Sec neighborhood of Barcelona. The bakery stands out for its commitment to quality and health, offering products made exclusively with gluten-free and refined sugar-free ingredients.

It presents itself as a healthy alternative for anyone who doesn't want to give up the pleasure of enjoying a delicious dessert.

ART DIRECTION
NAMING
BRANDING
PACKAGING
STRATEGY
CAMPAIGN
SOCIAL MEDIA

Gea, the mother earth

The name "Gea" derives from the Greek "Gaia," and its meaning is linked to the earth, fertility, nature, and the essential connection with the environment. In Greek mythology, Gea was the goddess who personified the Earth itself.

The choice of this name not only aims to strengthen the message that the healthy bakery uses natural and conscious ingredients, thus establishing an authentic connection with the earth that provides these ingredients, but it also reflects the name of the bakery owner herself.

The tree of life

The tree of life has deep roots in various cultures and traditions throughout history. It is a symbol often associated with life, strength, and vitality.

Along with the name "Gea," the tree of life represents the connection between natural products and the earth, reinforcing the idea that these pastries are beneficial for both the body and the mind.

Take care

of the planet

Take care

of the planet

Take care

of you

Take care

of you

Desserts can be healthy

The corporate identity project for Gea focuses on conveying the values of health, authenticity, and excellence that define the bakery.

The intention is to create a visually appealing and coherent brand that resonates with lovers of healthy pastries and those seeking conscious options.